Archive for the ‘KTVD’ Category

Denver Media Watch 8.7.11: Channel 9 Goes Spanish, Chanel 2 Gets a Makeover, and More
August 7, 2011


For the loyal readers of this blog (but let’s be honest, there aren’t that many), don’t worry— I haven’t left Denver for Cleveland. I’m still here, and while I’m at it, here are some of the major movements in the Denver media market that have happened in the last few weeks:

  • 9News en Español: KUSA-Channel 9 announced last week that it will begin producing news in Spanish for KDEN-TV Channel 25, Denver’s NBC-owned Telemundo affiliate. The newscasts will air weekdays at 5:30pm and 10pm beginning in October.
  • KWGN and KDVR’s Marriage is Breaking News to Some: The Colorado Independent reports on a media watchdog group who is attacking duopolies such as KDVR and KWGN among many others around the country for cutting costs and resources while setting “record profits” for parent media companies, according to SaveTheNews. The watchdog group and the Independent’s article both present some truths and insights into local journalism that have been reported for years: resources, profits, and staff are shrinking while the quality of the product is deteriorating. Every newsroom in the country, if not the world, is facing the same challenge of doing more with less. In terms of local TV, stations have been consolidating all across the country, and in the specific case of KDVR and KWGN, I doubt anybody in Denver doesn’t know that the two stations are now a combined entity, and the local marketing agreement between the two stations was orchestrated in 2008 in the midst of KWGN’s parent company the Tribune Company filed for bankruptcy, the largest bankruptcy ever in the media industry. It is rather disingenuous for SaveTheNews to say that media companies responsible for local TV station consolidation are setting “record profits” when using KWGN and KDVR as the poster child of their political action campaign. This entire thing reads like a news article from 2008, and it seems unlikely that anything can be done about the painful but necessary consolidation in the media industry that has been occurring for years.
  • Ding-Dong, the Deuce is Dead: KWGN-Channel 2, formerly known as the Deuce, has officially buried the branding campaign that led them to become the laughingstock of town. The station is now branded as “Colorado’s Own Channel 2” and includes a new logo that is reminiscent of the swooshy yellow 2 logo of the 1990s. The new graphics package, set design, and refreshed website heavily play off scenic Colorado landscapes. The redesign was executed by KDVR and KWGN’s in-house creative team led by Creative Services Director Erik Candiani.
  • There’s No Such Thing as Too Much of a Good Thing: The Denver Post’s Dusty Saunders reports that KUSA-9News and KCNC-CBS4 are competing for as much Denver Broncos coverage and tie-ins as possible. After last year’s winning season, what more do Denver TV viewers want than that? Snark aside, 9News, now the official station of the Broncos, will produce a bevy of Broncos-related programs across Channel 9 and KTVD-Channel 20 as well as all preseason games. CBS4 is clinging on to its “Broncos Insiders” branding, producing almost as many programs as KUSA despite having limited access to the team. CBS4 will, however, broadcast most of the regular season Broncos games on the CBS network.
  • Familiar Face: sportscaster Marc Soicher and older brother of KUSA-Channel 9 sportscaster Drew Soicher has been hired by KDVR-Fox 31 and KWGN-Channel 2. Marc Soicher last appeared in Denver television on KWGN as a weekend sports anchor. He was laid off in 2008 in a series of budget cuts that eventually led to KWGN’s merger with KDVR. And we’ve come full circle…
  • Local Boy Does Good: The Huffington Post highlights KDVR/KWGN political reporter Eli Stokols on how he is perhaps now the most prominent reporter in Denver television covering the state legislature and local politics especially following the departure of KCNC-CBS4’s Raj Chohan and KUSA-9News’ Adam Schrager.
  • Weekend Shuffle: Following Deborah Takahara’s promotion to weeknight anchor of KWGN’s 7pm program and KDVR’s 10pm program alongside Jeremy Hubbard, Nina Sparano has become the weekend anchor on KDVR. KDVR’s weekend broadcasts have been solo-anchored by Takahara for nearly two years following Leland Vittert’s promotion to Fox News Channel (I guess that’s a promotion), but Julie Hayden, Tammy Vigil, and Eli Stokols have joined Sparano in co-anchoring the weekend broadcasts in recent weeks.
  • More local news on KTVD: KTVD-Channel 20 has been producing a quasi-newscast for the past year weekdays at 11am called “Daily Connection”, an experimental format led by NBCUniversal. The content of the newscast is mostly assembled in New York using national news packages and then sent to affiliates, but in recent weeks, KTVD’s version of “Daily Connection” appears to have been replaced by a general local news format and is now branded as “9News at 11am”. Seeing that the “Daily Connection” format is being discontinued for midday news by NBC-owned stations, it appears that the change is permanent. (Hat tip to Paul)
  • Developments in KMGH’s Sale: More prospective buyers are in the works for KMGH-Channel 7 and its sister stations. Look for a special report on KMGH’s sale tomorrow on Denver Media Watch.

Gannett Profile
August 11, 2010

Broadcasting & Cable profiles Gannett, the owner of KUSA/KTVD. President Dave Lougee discusses the success of Gannett, political coverage, qualms over the strength of NBC, and many other topics.

Gannett Broadcasting President Dave Lougee spoke with B&CDeputy Editor Michael Malone about what makes the Gannett stations, including KUSA Denver and KSDK St. Louis, among broadcasting’s best.

What is a Gannett TV station? How do you define your local prototype?

The words that come to mind are a culture of quality, local innovation and local civic responsibility. The stations are populated by people who are smart and aggressive business people and who are passionately committed to their communities.

KTVD to Launch an 11am Broadcast?
August 3, 2010

A source has told me that KUSA/KTVD will produce a live 30 minute program at 11am. KUSA-Channel 9 currently airs the fourth hour of the “Today Show” at 11am, while a syndicated version of “Family Feud” runs on KTVD-Channel 20 at that timeslot, so it is likely that the latter will move for the new broadcast.

The description given to me is that it will have a local presenter with national news packages from NBC News, as well as room for local breaking news. This concept sounds very similar to the “Daily Connection” format that is seen on WRC in Washington, WNBC in New York, KNBC in Los Angeles, and other NBC owned and operated stations.

More details as they come…

Gannett and Yahoo to Introduce Ad Partnership
July 16, 2010

Gannett, KUSA and KTVD’s parent company, has entered an agreement with Yahoo to begin a local advertising partnership. The Denver Business Journal has more:

Gannett Co. Inc. — parent of Denver television stations KUSA-Channel 9 and KTVD-Channel 20— and Yahoo Inc. said Friday they will work together on local ad sales at KUSA and six other broadcast outlets as well as all of Gannett’s 81 newspapers.

As part of the agreement, Gannett said it may also provide select local content for programming across Yahoo properties in the U.S., including the Yahoo homepage.

Joanne Ostrow Examines the Entire Market
July 13, 2010

Joanne Ostrow’s extensive piece in the Denver Post Saturday detailing the entire market has been a topic of discussion lately. She interviews New Directors Luisa Collins of KCEC, Pattis Dennis of KUSA, Jeff Harris of KMGH, Tim Wieland of KCNC, and Carolyn Kane of KDVR/KWGN, all while mixing in her usual purple prose.

Ostrow focuses on the new demand for more local news, yet the audience is looking for more content through new forms of communication.

Tech-savvy audiences have abandoned the TV set in favor of Twitter, Facebook, YouTube and iPhone apps. But they’re still turning to local stations on those platforms.

“We’re reaching more people than ever in our history,” Channel 4 news director Tim Wieland said. The cyber-presence represents “an opportunity to recruit” audiences to the main TV product.

Ostrow and her interviewees also explore the possibilities of adding new newscasts:

Channel 31 is getting into the 10 p.m. fray at the end of the month. Channel 9 recently added a 4:30 a.m. newscast, expanded its Sunday newscast and boosted the 9 p.m. news on sister-station KTVD to an hour. Channel 4 is bracing for the day, next year, when “Oprah” quits syndication and the 4 o’clock hour opens for another newscast. And Channel 9 hints at more hours of local news to come, perhaps around the clock on sister station KTVD, perhaps in partnership with this newspaper.

The end of the piece touches on ratings, with KUSA being the perennial #1, KCNC at #2, and KMGH at #3.

The race is tight and getting tighter. Any shift in the rankings may show up first in total household ratings, not demographics. Already, KCNC beats KUSA two or three times a week in total household numbers. Advertisers concentrate on the demographic figures, not households, which allow them to pinpoint the most lucrative news audience, adults 25-54.

I don’t really want to turn this post into an analysis piece of my own, so I’ll leave it at that. Be sure to read the whole piece on the Post’s website.