Analysis: More About KMGH’s Sale…

The news came as a surprise to many when McGraw-Hill announced on Tuesday that after owning KMGH for nearly 40 years, it is looking for a buyer for the station as well as KMGH’s sister stations in Indianapolis, San Diego, and Bakersfield, California. McGraw-Hill cited in its own press release that while its broadcasting division generated $100mn in revenues in 2010, a figure that was up 18% year-over-year, it is planning on focusing on its core financial data and publishing businesses. McGraw-Hill’s reasoning is understandable, but the future of its broadcasting division remains unknown. The television stations are likely attractive to potential buyers being situated in mostly desirable markets, but KMGH-Channel 7 has the most appeal being the only McGraw-Hill station in a top 20 media market.

As an editor’s note, while it is common for media writers to speculate about potential buyers in stories such as this one, I will refrain from speculation and will only report on potential buyers if I have solid evidence or rumors to do so.


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