Focus on the Family Buys Broncos Ad Time

Tim Tebow in last year's Focus on the Family Superbowl ad. Tebow is not appearing in the new series of ads.

Focus on the Family, the Colorado-Springs based evangelical organization, has purchased advertising time during Broncos games on KCNC-Channel 4 and other CBS-affiliated television stations in Colorado. Before you ask, no, the ads won’t feature Tim Tebow, unlike last year’s ad that drew controversy. No word yet on how much controversy this move will bring.

Electa Draper from the Denver Post has more:

The Colorado Springs-based family-counseling ministry said it got a good package deal with Colorado CBS affiliates, including Denver’s KCNC-Channel 4, on ads that will run during more than a dozen games, beginning with this weekend’s preseason game against the Cincinnati Bengals.

Focus on the Family bought a Super Bowl ad featuring Tebow and liked the results.

“We saw from our Super Bowl advertising experience that, for a family-help organization like ours, football is a perfect place to advertise,” Focus vice president Gary Schneeberger said. “The Broncos are a real family tradition here on the Front Range.”


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