Gannett and Yahoo to Introduce Ad Partnership

Gannett, KUSA and KTVD’s parent company, has entered an agreement with Yahoo to begin a local advertising partnership. The Denver Business Journal has more:

Gannett Co. Inc. — parent of Denver television stations KUSA-Channel 9 and KTVD-Channel 20— and Yahoo Inc. said Friday they will work together on local ad sales at KUSA and six other broadcast outlets as well as all of Gannett’s 81 newspapers.

As part of the agreement, Gannett said it may also provide select local content for programming across Yahoo properties in the U.S., including the Yahoo homepage.

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